Case Study: Methodist Welfare Services achieves transparent, impactful annual report design with LivelyGreen

Methodist Welfare Services strengthens community impact with LivelyGreen since 1977

Methodist Welfare Services, a social services agency in Singapore, needed an annual report design that conveyed their brand story and impact while building trust with stakeholders. Their challenge was to create a visual metaphor for their work strengthening communities during the pandemic, avoiding an overly corporate feel. They partnered with LivelyGreen for communication design and brand storytelling services to achieve this.

LivelyGreen developed a warm, contemporary design with a memorable antique toy motif as the key visual metaphor. Their solution included a streamlined layout and a strategic color palette to highlight impact areas and convey transparency. As a result, LivelyGreen provided MWS with a full suite of publications, including abridged reports, enabling the client to communicate its impact clearly and demonstrate its readiness for future challenges.

Methodist Welfare Services