Case Study: French Affaires expands its audience with Livelink New Media's Facebook app

French Affaires doubles Likes and engages 62% of target men with Livelink New Media

French Affaires, an online luxury lingerie retailer, wanted to expand its primarily female audience to include men, especially with a strategic campaign timed for Valentine’s Day. The vendor, Livelink New Media, was engaged to help address this challenge through a targeted social media campaign and app development.

Livelink New Media implemented a strategic campaign that included audience segmentation and the design of a dedicated Facebook app. This solution successfully doubled the number of ‘Likes’ on the retailer's page during the campaign and achieved a 62% engagement rate from the intended male professional audience. The vendor's work directly generated sales, expanded the overall audience, and introduced the brand to a new market.

French Affaires