Case Study: Coals2u boosts sales with Livelink New Media

Coals2u boosts sales with Livelink for 90,000 customers

The customer Coals2u, a major UK coal and solid fuel supplier, required a redesigned e-commerce website to boost sales as part of a multichannel marketing strategy. They worked with vendor Livelink New Media on this brand transformation and site relaunch project.

Livelink implemented a streamlined site with a mega menu to simplify the buying process and improve customer experience. Key features included a personalized shopping experience that predicts when customers run out of fuel and sends email reminders, along with checkout abandonment software. The vendor delivered a strategic website guaranteed to improve sales, with the customer's marketing manager reporting great results from the systems and software employed.

Coals2u