Case Study: British Millerain speeds up lead capture with Livelink New Media

British Millerain speeds up lead capture with Livelink New Media

British Millerain, a manufacturer of performance fabrics, invested heavily in exhibitions but faced long lead times when processing sample requests for new leads. This resulted in hot leads being lost after events. To address this challenge, they partnered with Livelink New Media.

Livelink implemented an iPad app solution built with Drupal and KeepinTouch to digitally capture leads at exhibitions. This streamlined internal processes by immediately notifying the sample room and sales team, removing a complex paper trail. The solution from Livelink provided a faster, more efficient way to capture leads, significantly improving turnaround times, customer service, and speeding up the sales cycle.

British Millerain