Case Study: NASCAR increases app logins and fan engagement with LiveLike

New interactivity features to help fans engage even deeper with the sport they love

The customer, NASCAR, sought to enhance and personalize the digital experience for its fans to drive deeper engagement. To address this challenge, they partnered with the vendor LiveLike and utilized its Producer Suite CMS product.

LiveLike implemented its interactive SDK across iOS, Android, and Web platforms, enabling NASCAR's editorial team to publish creative and engaging content in real-time during races. This solution allowed NASCAR to A/B test the new features, which resulted in a double-digit increase in engagement for fans using the LiveLike modules. Furthermore, the integration contributed to a significant 70% year-over-year increase in app logins for NASCAR.

NASCAR

Tim Clark

Chief Digital Officer