Case Study: Zoosk boosts email revenue with LiveIntent

Zoosk boosts revenue 35% with LiveIntent

Zoosk, a leading online dating company, partnered with LiveIntent to grow their advertising revenue by improving the yield from their email inventory. Their challenge was to increase revenue without negatively impacting user engagement, starting from a baseline of only allowing 300x250 ad sizes in their newsletters and triggered emails.

LiveIntent reviewed Zoosk's setup and recommended enabling additional, larger ad sizes like 970x550 and 970x250 to increase bid density. After a closely monitored two-week test confirmed no drop in email engagement, Zoosk fully implemented the change. The results over the next 35 days, as reported by LiveIntent, included a 34% increase in fill rate, a 73% rise in revenue-per-open, a 14% lift in CPM, and a 35% overall revenue increase.

Zoosk