Case Study: The Grommet achieves 750% YoY growth with LiveIntent

The Grommet drives 750% year-over-year growth with LiveIntent

The Grommet, an online marketplace for innovative consumer products, partnered with the vendor LiveIntent to grow its customer base. As a young, rapidly expanding company, The Grommet faced the challenge of acquiring high-value customers, specifically aiming to gain newsletter subscribers and convert them into engaged buyers.

LiveIntent implemented a customer acquisition solution using its exchange of newsletters for advertising campaigns focused on email capture. This approach resulted in a 50% lower cost per acquisition (CPA) and a 2x greater click-through rate (CTR) compared to other digital channels. LiveIntent became The Grommet's top-performing advertising platform, contributing to 750% year-over-year growth.

The Grommet