Case Study: The Farmer’s Dog achieves lower CPA with LiveIntent

The Farmer’s Dog lowers purchase CPA by 23% with LiveIntent

The Farmer’s Dog, a service delivering fresh, healthy food for dogs, partnered with LiveIntent to diversify its media spend and acquire new customers. Their challenge was finding an efficient new channel to drive incremental revenue, as an initial campaign optimized for direct purchases did not meet performance goals due to a longer customer decision path.

LiveIntent revised its strategy by implementing an email acquisition campaign. Instead of optimizing solely for a final purchase, the campaign encouraged email sign-ups with a discount code, feeding new leads into the customer's own email marketing. This solution from LiveIntent resulted in a 23% lower purchase CPA and an 8% increase in the email-to-conversion rate, while also building a scalable CRM audience for future marketing.

The Farmer’s Dog