Case Study: Rue Gilt Groupe achieves 2X higher conversion with LiveIntent

Rue Gilt Groupe achieves 2x higher conversion rate with LiveIntent

Rue Gilt Groupe, a premier off-price eCommerce company, faced a challenge in aligning its advertising campaigns with its primary KPIs. While working with vendor LiveIntent to drive new member sign-ups, their key measures of success were actually new member revenue and ROAS. This created a misalignment where they were optimizing for an upper-funnel action but evaluating lower-funnel performance, leading to a manual and time-consuming process of analyzing publisher data.

LiveIntent implemented a new strategy utilizing a pixel on the checkout page and their Predict optimization algorithm. This solution shifted optimization towards users adding items to their cart, providing a lower-funnel signal. As a result, Rue Gilt Groupe achieved a 2x higher conversion rate and a 140% increase in scale year-over-year on their campaigns. This allowed them to exceed their target ROAS goals and secure new high-value customers more efficiently.

Rue Gilt Groupe