Case Study: Reader’s Digest boosts conversions and clicks with LiveIntent

Reader’s Digest boosts conversions 117% with LiveIntent

Reader’s Digest, a century-old media brand, sought to raise awareness for the launch of its new Taste of Home product line. The challenge was expanding their campaign's reach beyond their own limited digital audience to engage food enthusiasts broadly. They partnered with the vendor LiveIntent to achieve this.

LiveIntent implemented a solution that involved onboarding Reader’s Digest's first-party data, expanding those audiences using LiveIntent's graph, and supplementing with third-party data. This allowed them to target readers within relevant culinary newsletters from other publishers. The results were significant: a 117% lift in conversions, a 20% lift in clicks, and a 70% lower effective cost per acquisition, successfully extending the campaign's reach.

Reader’s Digest