Case Study: Prime Publishing acquires 60K new subscribers with LiveIntent

Prime Publishing acquires 60K new subscribers with LiveIntent

Prime Publishing, a media group focused on women's lifestyle content, worked with LiveIntent to generate ad revenue from its newsletters. Their challenge was to generate new leads and increase subscriptions for their over 35 cooking and crafting properties in order to continue offering scale to their advertising partners.

LiveIntent helped build a custom People-Based Audience to target prospective readers who were not already subscribers. This solution successfully acquired 60,000 new subscribers. LiveIntent also delivered a 56% higher email engagement rate from these new subscribers compared to other channels.

Prime Publishing