Case Study: Perky Jerky turns qualified leads into customers with LiveIntent

Perky Jerky gains 1,330 new customers with LiveIntent

Perky Jerky, a premium jerky brand sold in major retailers, sought to grow its e-commerce business by improving lead generation and driving quality traffic to its site. Their challenge was to effectively coax prospects through the conversion funnel. To address this, they partnered with the vendor LiveIntent.

LiveIntent implemented customer acquisition campaigns across its email newsletter exchange, focusing on capturing emails and subscriptions. Perky Jerky used LiveIntent's LiveConnect tag for retargeting and conversion tracking. The results were significant: they gained 8,200 new site visitors who spent nearly six times more time on site with a 22% lower bounce rate. Most importantly, LiveIntent helped Perky Jerky add 1,330 new customers to their CRM, which led to 157 coupon redemptions from this segment.

Perky Jerky