Case Study: Patch achieves 40% more email ad revenue with LiveIntent

Patch boosts email ad revenue by 40% with LiveIntent

Patch, an independent local news platform, wanted to maximize the advertising revenue generated from their 3,500+ email newsletters. They partnered with vendor LiveIntent to help optimize their monetization efforts on the LiveIntent platform.

LiveIntent implemented a three-pronged solution that involved restructuring ad serving, adding programmatic demand via Ads.txt, and updating tags to support multiple ad sizes. This approach resulted in a 27% greater eCPM and a 40% year-over-year growth in ad revenue for Patch.

Patch