Case Study: Nordstrom Rack drives online purchases with LiveIntent

Nordstrom Rack drives online purchases with LiveIntent, generating 4,000+ conversions

Nordstrom Rack, the off-price retail subsidiary of Nordstrom Inc., wanted to drive online shoppers to purchase shoes and accessories from their website. They partnered with the vendor LiveIntent to implement a solution focused on customer acquisition.

Working with LiveIntent, Nordstrom Rack developed a full-funnel campaign using LiveConnect to track engagements and build dynamic audiences. They targeted new shoppers and used dynamic product ads to retarget site visitors with personalized ads. This strategy, implemented by LiveIntent, resulted in over 4,000 conversions and an 8.6% click-to-conversion rate.

Nordstrom Rack