Case Study: NEST New York achieves lower-cost brand awareness with LiveIntent

NEST New York cuts cost-per-visit 59% with LiveIntent

NEST New York, a leading luxury home fragrance brand, sought a cost-efficient way to expand its reach and acquire new customers amidst rising costs on direct publisher advertising, search, and social channels. They partnered with the vendor LiveIntent to launch a brand strategy campaign aimed at generating incremental traffic and online sales at a lower cost-per-visit.

LiveIntent implemented a solution using its LiveConnect tag and optimization engine to target net-new customers, particularly females engaged with Beauty and Home & Garden content, while suppressing existing customers. The campaign featured creative focused on NEST's Perfume Oils Collection, including award seals and promotional offers contextually aligned with content like Mother’s Day gift guides. The results included a 59% lower cost-per-visit than other programmatic efforts, a 94% lower cost-per-click than direct editorial email, and 90% lower CPMs than paid social and search. LiveIntent drove a 27% increase in site traffic, with 99% of the users being new to the brand.

NEST New York