Case Study: Manscaped achieves 350 conversions and 20% lower CPA with LiveIntent

Manscaped drives 350 conversions with LiveIntent and cuts CPA 20%

Manscaped, a direct-to-consumer brand for men's grooming products, sought to find new customers and increase revenue beyond their existing acquisition efforts on major platforms. They partnered with LiveIntent to take advantage of its unique audiences and exclusive email advertising solutions.

LiveIntent implemented an acquisition campaign with broad targeting to maximize reach while suppressing existing customers. The campaign optimized toward the best-performing audience and drove traffic to a landing page. Within 30 days, Manscaped secured 350 conversions with a cost-per-acquisition that was 20% below their goal, leading them to scale their daily ad spend with LiveIntent by four times.

Manscaped