LiveIntent
27 Case Studies
Case Study: La Quinta Inn & Suites boosts brand awareness with LiveIntent
A LiveIntent Case Study
La Quinta Inn & Suites boosts brand awareness by 4.7% with LiveIntent
La Quinta Inn & Suites aimed to boost brand awareness and perception among its target demographic of male business travelers. They partnered with the vendor LiveIntent to address this challenge through a strategic advertising campaign.
The LiveIntent team identified newsletters with optimal audience overlap to reach La Quinta's target customers, placing ads in news, business, and travel publications on the LiveIntent exchange. This approach provided La Quinta with the #1 unique audience reach in their campaign mix. The effort successfully increased brand awareness by a measurable 4.7%.
View this case study…