Case Study: Horoscope.com boosts email ad revenue with LiveIntent

Horoscope.com boosts newsletter revenue 55% with LiveIntent

Horoscope.com partnered with LiveIntent to increase advertising revenue from its email newsletters. Their challenge was to earn more revenue and increase third-party demand without having to add multiple new tags to their email template.

LiveIntent's solution involved redesigning the email templates to a single-column format and updating the LiveTag configuration to accept a wider variety of high-impact ad sizes. This generated incremental demand and improved CPMs without incorporating additional ad slots. As a result, Horoscope.com saw CPMs increase by 44% and generated 55% more revenue year-over-year from only 7% more impressions.

Horoscope.com