Case Study: Gold Alliance achieves 2x more qualified leads and 300% lower costs with LiveIntent

Gold Alliance boosts qualified leads 2x and cuts costs 300% with LiveIntent

The customer Gold Alliance, a company helping Americans diversify retirement savings with gold, faced the challenge of costly and ineffective lead generation. Their target audience of adults over 45 was not being reached through social channels. They partnered with the vendor LiveIntent to implement a targeted advertising solution.

LiveIntent developed targeted display ads and used programmatic bidding to reach the desired demographic. Through ongoing publisher optimization and performance analysis, LiveIntent helped Gold Alliance focus on the most effective channels. The results included a 2x increase in qualified leads and a 300% reduction in costs compared to other advertising avenues.

Gold Alliance