Case Study: Fareportal achieves 25% more revenue from marketing emails with LiveIntent

Fareportal boosts marketing email revenue 25% with LiveIntent

Fareportal, a technology company powering hybrid travel agencies, wanted to increase the overall revenue generated by their special offers newsletters. To supplement airline ticket sales, they explored new ad revenue opportunities and partnered with LiveIntent to implement its solution.

LiveIntent worked with Fareportal to implement LiveTags across their newsletters, creating a new source of premium ad inventory. This inventory was offered to sponsors and made available to incremental demand on LiveIntent's programmatic exchange. After extensive testing, Fareportal determined there was no impact on their email open rates, click-through rates, or ticket sales. By implementing advertising with LiveIntent, Fareportal opened an entirely incremental revenue stream that increased the overall return of their marketing emails by 25%.

Fareportal