Case Study: Embr Labs boosts customer acquisition with LiveIntent

Embr Labs drives 183% ROAS with LiveIntent

Embr Labs, a direct-to-consumer company known for its Embr Wave bracelet, sought to diversify its customer acquisition strategy beyond Google and Facebook. Their goal was to find new audiences and scale their efforts with a positive return on investment. To achieve this, they partnered with the vendor LiveIntent for advertising.

LiveIntent implemented a campaign across its entire exchange, suppressing existing customers to target new prospects. This solution drove traffic to a dedicated product landing page. The campaign was highly successful, driving nearly 1,000 conversions and delivering a 183% return on ad spend for Embr Labs, while also coming in under their cost-per-acquisition goal.

Embr Labs