Case Study: eBags achieves 87% greater ROAS with LiveIntent

eBags boosts ROAS 87% with LiveIntent

eBags, a leading online retailer of bags and travel accessories, was looking to diversify its marketing mix to expand its reach and combat diminishing returns on its advertising investment. To achieve this, eBags partnered with the vendor LiveIntent to explore email marketing as a new acquisition channel.

LiveIntent implemented a solution leveraging eBags' first-party CRM data and native ads featuring product GIFs, which drove traffic to dedicated landing pages. This strategy resulted in a 25% lower cost-per-acquisition, a 7% lower bounce rate, and an 87% greater return on ad spend for eBags, allowing them to scale effectively with LiveIntent.

eBags