Case Study: Dotdash Meredith boosts newsletter revenue with LiveIntent Native Ad Blueprints

Dotdash Meredith boosts newsletter revenue 15% with LiveIntent

Dotdash Meredith, a major digital and magazine publisher, sought to diversify its newsletter advertising revenue by expanding its email inventory to include native ads. The challenge was to implement this at scale across its many brands without a manual, hardcoded process. They turned to vendor LiveIntent and its Native Ad Blueprints service for a scalable solution.

LiveIntent's solution allowed Dotdash Meredith to create visually integrated native ad slots tailored to each brand's design. By using LiveIntent's Native Ad Blueprints and opting into their curated demand program, the publisher launched native inventory efficiently. The results were significant: LiveIntent helped achieve a 15% increase in newsletter revenue within 60 days, with native slots delivering 10x higher CPMs and a 44% higher click-through rate than display ads, all with no negative impact on content engagement.

Dotdash Meredith