Case Study: DailySale.com achieves a 140X ROAS with LiveIntent Dynamic Product Ads

DailySale.com achieves 140X ROAS with LiveIntent

DailySale.com, an e-commerce company offering deep discounts, wanted to increase engagement and revenue from its email newsletters by personalizing the deals shown to each subscriber. To achieve this, they partnered with LiveIntent to implement a solution using their Dynamic Product Ads.

LiveIntent implemented a solution using its LiveConnect tag to track website activity and build dynamic audiences. This allowed DailySale to use LiveIntent's Dynamic Product Ads to serve personalized, intent-driven product offers within their own marketing emails. The results were a 10.6% conversion rate and a 140X return on ad spend, significantly maximizing the efficiency of their email program.

DailySale.com