Case Study: Cozy Earth achieves a 10% lift in ROAS with LiveIntent

Cozy Earth boosts ROAS by 10% with LiveIntent

Cozy Earth, a luxury home goods and apparel company, wanted to increase awareness and broaden the customer base for its travel loungewear line. Their challenge was to effectively reach a targeted audience of frequent travelers. They partnered with the vendor LiveIntent to achieve this through strategic ad campaigns.

LiveIntent provided a newsletter sponsorship solution, placing Cozy Earth's native ads as the sponsor in top newsletters in travel, food, and home categories. This approach secured a 100% share of voice. The campaign successfully reached over 2.6 million unique subscribers and achieved a 0.45% click-through rate from travel publications. Most importantly, LiveIntent's solution contributed to a 10% lift in return on ad spend for Cozy Earth during the sponsorship period.

Cozy Earth