Case Study: Collage achieves 133% ROAS and 2,253 conversions with LiveIntent

Collage drives 2,253 conversions and 133% ROAS with LiveIntent

Collage, a direct-to-consumer brand offering custom photo and home products, faced a challenge in acquiring new customers. Their previous reliance on walled gardens for advertising had yielded limited success. They approached the vendor, LiveIntent, to find a more viable channel for prospecting that would maximize their return on investment and help them obtain net new customers.

LiveIntent partnered with Collage to plan and execute a campaign focused on email acquisition. The solution involved using Collage's data to suppress existing customers from seeing the ads, ensuring the campaign targeted only new prospects. LiveIntent optimized Collage's promotional offer across its network, making continuous adjustments to maintain performance. The campaign drove a 5.3% click-to-conversion rate, resulted in over 2,000 conversions, and achieved a 133% return on ad spend, coming in under their cost-per-acquisition goal.

Collage