Case Study: CNET boosts newsletter revenue with LiveIntent's Native Ad Blueprints

CNET boosts newsletter revenue 67% with LiveIntent

CNET, a technology and consumer electronics publisher, sought to increase the yield of its email newsletter advertising program without straining its resources. The company partnered with the vendor LiveIntent and its Native Ad Blueprints service to diversify its creative offerings and complement its direct-sales efforts.

LiveIntent implemented its Native Ad Blueprints solution, allowing CNET to easily add customized native ad slots to its newsletters. This enabled both direct sales and access to premium demand through LiveIntent's Native Curated Packages program. As a result, CNET achieved a 67% increase in newsletter revenue within the first 60 days.

CNET