Case Study: Aerosoles achieves 5x ROAS with LiveIntent email ads

Aerosoles drives 5x ROAS and 23% lower CPA with LiveIntent

Aerosoles, a women's footwear brand, wanted to diversify its customer acquisition strategy beyond search and social to find new customers. They partnered with LiveIntent to reach a new audience and achieve their return on ad spend and cost-per-acquisition goals through a campaign focused on driving post-view conversions.

LiveIntent implemented an acquisition campaign targeting women with ad creative that directed potential customers to product pages. Their strategy optimized the campaign algorithm based on users adding items to their cart to find more high-intent prospects. This solution drove a 5x return on ad spend and a 23% lower cost-per-acquisition for Aerosoles, allowing them to scale the successful test into an always-on campaign.

Aerosoles