Case Study: 1440 grows monthly subscribers by 13% with LiveIntent

1440 grows monthly subscribers 13% with LiveIntent

1440, an unbiased daily news site, wanted to diversify its advertising spend beyond social media to acquire more active and engaged newsletter subscribers. They faced challenges in attracting a high-quality audience that would consistently open their email. To address this, they partnered with the vendor LiveIntent for email acquisition advertising.

LiveIntent tested various ad creatives with 1440, finding that a version featuring a customer testimonial performed best. This strategy drove potential subscribers to a sign-up landing page. The solution resulted in a 13% monthly increase in incremental subscribers. Furthermore, subscribers acquired through LiveIntent were 2.5 times more likely to open the newsletter than those from social channels alone.

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