Case Study: CRAFTSMAN boosts engagement and time on site with Livefyre

How Craftsman hammered, sawed and built an online community for makers

Adobe Experience Manager Livefyre helps brands solve the problem of keeping websites fresh and authentic by tapping into the constant stream of social and user‑generated content. Marketers faced with limited in‑house resources and the need to boost engagement, time on site, and customer trust can’t rely on brand-created content alone.

Livefyre discovers, organizes, rights-manages and publishes trusted user content directly into sites, integrates with AEM Assets, and supports real‑time moderation and collaboration. Customers report big gains—time on site up ~20%, engagement up ~28%, and higher trust in earned media (~90%)—and Adobe says Livefyre was named a leader in The Forrester Wave; case studies (e.g., Craftsman) and customer testimonials highlight measurable lift.

Craftsman