Case Study: Hammerton Barca builds Africa’s first structured freelance workforce for sports events with Liveforce

Hammerton Barca - Customer Case Study

Hammerton Barca, a company managing freelance talent for Africa's sports and entertainment sector, faced a significant challenge in coordinating a decentralized workforce. There was no centralized system to find or manage the skilled local freelancers needed for major events, forcing the team to rely on inefficient manual outreach, emails, and spreadsheets for every new project. To solve this, they partnered with the vendor Liveforce to implement its workforce management platform.

The solution from Liveforce provided a single, professional-grade platform to build and manage a searchable database of freelancer profiles across multiple African countries. This replaced the manual, time-consuming processes with a structured system, enabling faster workforce mobilization for events. The results included improved operational efficiency, stronger credibility with international clients and government officials, and for the first time, giving local freelancers structured visibility and career development opportunities.

Hammerton Barca

Daniel Noake

Managing Partner