Case Study: Misen cuts month-end close time by 90% with LiveFlow

A LiveFlow Case Study

Misen cuts month-end close time by 90% with LiveFlow

Misen, a New York-based ecommerce company specializing in kitchenware, faced significant challenges with its financial operations. Manual processes and scattered data required a finance team of three employees and created risks of error, preventing transparency and hindering accurate daily reporting and forecasting. Seeking to streamline operations and reduce costs, CEO Michael Mahoney turned to the vendor LiveFlow for a solution.

By implementing LiveFlow, Misen connected its QuickBooks data directly to its financial models in Google Sheets. This eliminated all manual data entry, cutting 20 hours of repetitive work per month down to just two hours within five days. The solution provided the entire company with self-serve access to real-time financial data, fostering greater trust and transparency. As a result, Misen eliminated the need to hire additional finance staff and was able to redeploy its team toward strategic work, achieving a 90% reduction in month-end close time.


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