Case Study: Trendyol increases sales with Liveclicker

Trendyol Increases Sales

Trendyol, the largest and fastest-growing mobile fashion commerce company in Turkey and the MENA region, faced intense competition and needed a better way to stand out in email marketing. With more than 16 million customers and over 70% of sales coming from mobile, Trendyol wanted to increase sales in its men’s sports and sportswear categories through more relevant, real-time personalization. It turned to LiveClicker and its RealTime Email capabilities to help improve engagement.

LiveClicker helped Trendyol create highly personalized email campaigns using tools like LiveImage, LiveVideo, LiveReveal, and LivePoll, including a football jersey personalized with the recipient’s name. The results were strong: Trendyol reported all-time highs in open rates, click-through rates, conversions, and sales, with LiveClicker citing lifts of 30% in click-through rate, 62% in response rates, and 130% in conversion rates.

Trendyol

Erdem Inan

Chief Medical Officer