Case Study: Torrid elevates loyalty engagement with LiveClicker

Torrid elevates rebranded loyalty program to a higher tier

Torrid, a fashion retailer serving sizes 10 to 30, revamped its brand and customer experience and needed to update its loyalty program to match the new look and messaging. The team had to communicate account status, tier progress, and rewards information clearly across emails while keeping personalization accurate and consistent for each customer tier.

Using LiveClicker’s platform, Torrid created personalized creative assets and applied tier-specific branding across its monthly rewards statements and reminder emails. The new workflow reduced production time and delivered strong results, including consistent 35–40% open rates, up to 18% click-through rates, and no negative customer feedback.

Torrid

Sandra Cordero

CRM Manager