Case Study: Torrid achieves record revenue with Liveclicker

Torrid Counts Down to Highest Revenue Hour in Company History

Torrid, the plus-size fashion retailer, wanted to improve its promotional, branding, and eCommerce email campaigns to drive more sales and revenue. To do so, Torrid chose LiveClicker’s RealTime Email platform, including LiveImage and LiveTimer, for an easier way to create more effective, high-performing email campaigns.

Using LiveClicker, Torrid added real-time, personalized content and countdown timers to its holiday promotions so emails could update even after send time. This drove stronger engagement, traffic, and urgency, helping Torrid achieve its highest revenue hour in company history, significantly exceed revenue goals, and generate post-expiration activity, including 37% of opens and a 3.6% click-through rate after the sale ended.

Torrid