Case Study: Sun Tan City achieves higher customer engagement with Liveclicker RealTime Email

Sun Tan City Strikes the Right Chord with In-Email Poll

Sun Tan City, a salon chain with more than 250 locations across 18 states, wanted to better understand customer preferences to improve the in-store experience. To do that, they partnered with LiveClicker and used its RealTime Email platform to gather feedback on the music their clients preferred in salons.

LiveClicker helped Sun Tan City launch a live in-email poll via RealTime Email’s LivePoll experience, paired with a free salon visit incentive to boost participation. The campaign generated a 17.2% open rate and a 31.5% response rate, and the results led Sun Tan City to play Hip-Hop/Pop music in its salons for the majority of customers, creating a more personalized experience.

Sun Tan City

Delaurah Minzenberger

Associate Director of Marketing