Case Study: Stella & Dot boosts email engagement with Liveclicker

Stella & Dot Drives Results with Holistic Personalization

Stella & Dot, a jewelry and accessories brand that relies heavily on email marketing, wanted to make its campaigns feel more current, personalized, and on-brand. The company found that static email content quickly became outdated compared with its website, making it harder to feature fresh product images, accurately reflect promotions, and tailor offers to individual shoppers.

Stella & Dot turned to Liveclicker’s RealTime Email solution, using features like LiveScrapes, LiveImages, LiveVideos, and RealTime Behavioral Profiles to pull live, behavior-based content into emails. With Liveclicker, the brand sent more relevant campaigns and saw a 3.31X lift in email click-through rates; Liveclicker-enabled emails averaged a 6.25% CTR versus 1.89% for non-live campaigns, and live product photography was featured in more than one-third of all emails.

Stella & Dot