Case Study: Stella & Dot boosts email engagement with LiveClicker

Stella & Dot Double Click Activity with Contextual Imagery

Stella & Dot, the San Francisco-based social selling company behind boutique jewelry and accessories brands including KEEP Collective, wanted a more creative way to promote its KEEP Designer program and new KEEP Collective jewelry line while improving email performance. The company needed to combine product promotion and program messaging in a single campaign and personalize imagery for each recipient. LiveClicker helped power the effort with its RealTime Email and LiveImages technology.

Using LiveClicker’s LiveImages, Stella & Dot personalized hero and secondary email images with each subscriber’s first name in a custom font, adding contextual relevance to the creative. The results were strong: click-through activity doubled in the hero image section, and personalized secondary images boosted engagement by 50% versus static images. The campaign also delivered an average 13.3 seconds of open engagement, showing that LiveClicker’s contextual personalization improved email performance.

Stella & Dot

Stephanie Barbour

Email Marketing Coordinator