Case Study: Sony Electronics boosts email engagement with Liveclicker

Sony Electronics Increases Customer Engagement, Boosts Click-Through Rate 300-400%

Sony Electronics Inc. wanted a more effective way to communicate product features, highlight customer reviews, and create timely, personalized email content that would drive more traffic to its ecommerce site. The company worked with LiveClicker to improve engagement across email campaigns and to better showcase products in a dynamic, relevant way.

Using LiveClicker’s RealTime Email solution, including embedded video and countdown timers, Sony launched three campaigns: a 4K pre-sale email, a monthly fan favorites email, and a winback email with urgency messaging. The results were strong: click-through rates increased by more than 300% for the 4K campaign, 430% for Fan Favorites, and preliminary winback results were very positive, leading Sony to expand its use of real-time email content.

Sony Electronics Inc.