Case Study: RoadRunner Sports Achieves Higher Order Values with LiveClicker LiveReveal

RoadRunner Sports Sprints to Higher Order Values with LiveReveal

RoadRunner Sports, a family-owned running and walking retailer with 36 stores in North America, wanted a more engaging way to connect with customers in email while improving revenue per campaign. Working with LiveClicker, the company set out to A/B test interactive email content against a static image offer and boost email engagement through its RealTime Email solution, including LiveReveal.

LiveClicker helped RoadRunner Sports add a scratch-to-reveal offer to a holiday email campaign and compare it with a control email featuring a static image. The LiveReveal version outperformed the control across key metrics, increasing click-through rate by 105%, driving an average open duration of 19.7 seconds among engaged recipients, and lifting revenue per email by 64%.

RoadRunner Sports