Case Study: Chico’s doubles conversions with LiveClicker RealTime Email

RealTime Email Doubles Conversions for Chico’s

Chico’s, a women’s apparel and accessories retailer, wanted to increase online engagement and sales through email while reducing daily send volume. Working with LiveClicker and its RealTime Email solution, the company needed a way to deliver multiple time-sensitive offers in a single email that subscribers could reopen throughout the day.

LiveClicker enabled Chico’s to rotate three separate deals within one dynamic email, with content updating in real time as each offer expired. The campaign produced strong results, including 2x the conversion rate of average campaigns, a 37.5% total open rate, a 7.5% total click-through rate, and a 92.3% unique click-through rate among shoppers who opted into reminder emails.

Chico’s