Case Study: RAPP achieves higher engagement and launch awareness for Toyota C-HR with LiveClicker RealTime Email

RAPP Worldwide Exceeds Launch Goals for Toyota C-HR

RAPP Worldwide, part of Omnicom’s DAS Group of Companies, needed to develop an email campaign for Toyota to launch the first-ever Toyota C-HR. With no historical data for the new vehicle and no existing owner segment to guide targeting, RAPP had to create awareness and drive sales for a car consumers had never seen before, while still delivering a highly engaging campaign at scale.

To meet the challenge, RAPP used LiveClicker’s RealTime Email solution, including LiveImage, to personalize emails with each recipient’s name and city in a striking neon design that matched the C-HR’s bold brand style. The campaign produced strong engagement across a 500,000-recipient audience, with the wider launch program reaching a 55% open rate versus a 27% benchmark, helping Toyota exceed launch goals and driving plans for future use of LiveClicker.

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