Case Study: Dunhill creates a luxurious live-streaming email experience with LiveClicker

Looking Good! Dunhill Live Streams Fashion Show in Email

Dunhill, the British luxury menswear brand, wanted to build excitement for its Paris Fashion Week presence and showcase its Men’s Fashion Show in a more engaging way. Lacking in-house technical resources to add advanced functionality to email, Dunhill turned to LiveClicker and its RealTime Email personalization platform.

LiveClicker helped Dunhill launch a three-touch email campaign featuring a trailer video, a countdown timer that converted into a live-streaming video at showtime, and a final recap email with recording, product images, and a call to action. The campaign delivered strong results, including a 17% increase in unique clicks, 35% increase in total reach, a 3% click rate, and a 51% improvement in unsubscription rates.

Dunhill