Case Study: MS Society boosts email donations with LiveClicker

Embedded Video Increases Engagement and Donations for MS Society

MS Society, a community and charity focused on supporting people affected by multiple sclerosis, was looking for new ways to improve email engagement and fundraising results beyond the limits of static content. After connecting with LiveClicker, the team saw the potential of using LiveClicker’s LiveVideo capability to make its email campaigns more engaging and effective.

LiveClicker helped MS Society embed interactive video into its Christmas Appeal email, using the video to tell the story and drive a clear donate-now call to action. The campaign delivered a 75% uplift in email donations compared with the previous year, became one of the organization’s best email-led campaigns in recent years, and reduced reliance on paid advertising and other external channels.

MS Society