Case Study: DIRECTV Doubles Sunday Ticket Sales with LiveClicker RealTime Email

DIRECTV Doubles Sunday Ticket Sales and Builds Brand Loyalty with RealTime Email’s Innovative SMS “Tap-to-Text” Functionality

DIRECTV partnered with LiveClicker to find a more effective way to drive Sunday Ticket sales and engage both current and prospective customers through email. Their challenge was that standard email designs lacked impact and created too much friction in the subscription process, making it difficult to connect with audiences and encourage upgrades or sign-ups.

Using LiveClicker’s RealTime Email suite with device-targeted technology and SMS “tap-to-text” functionality, DIRECTV delivered a mobile-specific, real-time email that let users purchase or upgrade with one click. The campaign doubled Sunday Ticket sales year over year, with 2,755 subscriptions sold so far in the season versus 1,190 for the full prior year, and helped DIRECTV build brand buzz and win Marketer Quarterly’s “Most Innovative Email” award.

DIRECTV