Case Study: LEGOLAND boosts engagement and revenue with LiveClicker

Creating Innovative Customer Experiences Leads to Many Impressive Results for LEGOLAND

LEGOLAND, part of Merlin Entertainments, wanted to create more engaging, personalized email campaigns to better attract prospects and keep existing customers engaged throughout the booking journey. To achieve this, the team chose LiveClicker’s RealTime Email platform, looking for a proven, easy-to-use solution that could deliver dynamic content and support its marketing team with strong account management and support.

Using LiveClicker, LEGOLAND implemented real-time experiences such as weather forecasts, countdown timers, embedded video, scratch-to-reveal offers, add-to-calendar options, and interactive polls across both ad hoc and automated campaigns. The results were significant: LiveClicker helped LEGOLAND increase click-to-open rates by 600% on Black Friday and Cyber Monday emails, boost conversions by 43%, reduce campaign production time by 80% across 17 locations, and exceed sales goals.

LEGOLAND