Case Study: Celebrity Cruises boosts email engagement with LiveClicker RealTime Email

Celebrity Cruises Tailors the Customer Journey Through Email Marketing

Celebrity Cruises sought to revitalize its email marketing, which involved personalizing the customer journey and boosting engagement for its daily "exciting deals." The challenge was to incorporate new functionality like in-email video and create urgency without having to alter their existing email sending infrastructure. To achieve this, they partnered with LiveClicker and implemented its RealTime Email service.

LiveClicker's solution involved using various RealTime Email elements to make communications dynamic and relevant. This included LiveMap for event invitations, a Countdown Timer for promotions, LiveForecast for vacation campaigns, and Video in Email for welcome messages. The results were significant, including an almost 100% increase in open rates with LiveMap, a 50% lift in opens with the Countdown Timer, and a 97.2% lift in click-through rates from using Video in Email. LiveClicker enabled Celebrity Cruises to greatly improve engagement across the entire customer journey.

Celebrity Cruises

Diane Cleveland

Manager, Direct Marketing