Case Study: Celebrity Cruises achieves 3X revenue with LiveClicker RealTime Email

Celebrity Cruises’ First-Class Email Treatment Raises Revenues

Celebrity Cruises, a premium cruise line, wanted to improve the personalization and performance of its email marketing to loyal past guests. The UK marketing team needed a fast way to create more relevant campaigns that could boost engagement and click-through rates, especially as the cruise business moved out of peak selling season. It turned to LiveClicker and its RealTime Email platform to help deliver the experience quickly.

LiveClicker built a highly personalized, real-time email that dynamically rendered each guest’s name and sail history, along with details like past cruises, preferred accommodations, hometown, recent destination, and suggested future regions. The campaign delivered Celebrity Cruises’ highest engagement rates of 2017, generated £282,044 in revenue, a 3X lift versus standard emails, a 22.04% engagement rate, and a 7.35% unique click-through rate.

Celebrity Cruises

Hannah Jag-Nathan

Email Marketing Executive