Case Study: Amplify Credit Union boosts new-location engagement with LiveClicker’s LiveReveal

Amplify Credit Union Ramps Consumer Engagement with LiveReveal

Amplify Credit Union, an Austin-based member-owned financial cooperative, wanted to boost awareness and foot traffic for a new branch while collecting more opt-ins for future promotions. To do this, it worked with LiveClicker and used the LiveReveal product to add interactive, mobile-enabled marketing to its campaign.

LiveClicker embedded scratch-to-reveal prize experiences in text and email promotions sent to more than 57,000 members and prospects, creating a bridge between digital engagement and in-branch visits. The campaign generated nearly 300 prize reservations with a 30% immediate redemption rate, drove 84 attributed visits to the new location, and marked Amplify’s first integration of the mobile channel into promotional efforts.

Amplify Credit Union

Lisa Nicholas

Senior Vice President - Chief Digital Officer