Case Study: Manipal Global boosts conversions and saves cart abandonment revenue with LiveCall

How Manipal Global Education Services saved 33% of revenue from cart abandonment and improved bottom of the funnel conversions

Manipal Global Education Services, a leading provider of tertiary education and professional training, wanted to increase conversions from existing web traffic on its ProLearn platform. The team identified a major drop-off at the cart stage and needed a better way to reduce abandonment and recover lost sales.

LiveCall implemented a callback widget on the cart page with exit-intent triggers, later expanding it to high-value product pages with customized messaging. The result was a 33% recovery of revenue from abandoned carts, with up to 15% of total company revenue coming through LiveCall and 25 call agents supporting the program.

Manipal Global

Namrutha Ramanathan

Brand Marketing